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Gorilla Media Asset Management and Archiving Solution Enables 100% Digital Workflow and Value-Added Repurposing for TVBS News

2012/05/17
TAIPEI, Taiwan. Gorilla Technology Inc., an independent software provider of content management solutions, will power the core media asset management infrastructure for TVBS News, Taiwan’s number one news channel.

Gorilla SilverBack, Gorilla’s tapeless workflow solution for professional broadcast and media companies, will handle the media asset management, storage and archiving functions. Gorilla’s platform allows the TVBS news team to easily locate and reuse historical footage while providing a superior management tool for archiving new content.

A key technical requirement of TVBS’ new workflow is interoperability with an existing non-linear editing, content sharing and production platform based on AVID technology. Gorilla thus provided a solution that integrated AVID ISIS, AVID InterPlay and AVID iNews into an efficient digital workflow, ensuring all three applications provided interoperability with Gorilla SilverBack.

Gorilla SilverBack has been successful overseas because it continues to offer the power, flexibility and scalability that is essential to maintaining the competitiveness of today’s leading broadcasting and media companies,” said Dr Spincer Koh, CEO of Gorilla Technology Group. “Whether it is news, sports or general entertainment, content is an asset that can be grown in value. By integrating production processes and by enabling new ways to repurpose and distribute content, Gorilla SilverBack multiplies that value while driving down costs at the same time.

Gorilla SilverBack delivers TVBS the following key benefits: 
  • 100% Digital Workflow for News: Enables TVBS to keep production costs low while building more value from daily operations, with the content generated during daily news production retained in a digital format for archiving and later reuse. 
  • High-Value Media Asset Management: Provides a means to archive and restore every piece of TVBS News content, allowing the news team to leverage historical content to create new value from the network’s growing asset base. 
  • Time Saving Essence Management: Improves staff response times and efficiency, by allowing access to content to anyone across the entire network via an easy-to-use web browser interface, with access authorization and security control. Combined with Gorilla’s automatic cataloguing functionality, manual essence cataloging also allows users to customize file information and metadata, ensuring all content is even easier to locate.
  • Interoperability with AVID and other 3rd parties: Integrates with TVBS’ existing editing and file sharing systems. For future expansion, Gorilla SilverBack supports a wide range of third party components, enabling Gorilla to integrate new features as required. 
  • Scalable Architecture for Future Expansion: Prepares TVBS for larger implementations, such as the addition of content ingestion functionality, integration of other TVBS channels, or by building a digital distribution center for multiple broadcast sites and new media.
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About TVBS News Channel
TVBS News is a part of the group of channels owned by TVBS, which is a subsidiary of Television Broadcasts Limited (TVB) Hong Kong. Launched on October 2, 1995, TVBS News was the first professional 24-hour news channel in Taiwan, launched with a “boundless and timeless” concept. The channel offers insightful observations and live news reporting delivered via SNG, microwave, satellite, and fiber optic transmission. Based in Taiwan, with a mission to care for Taiwan while looking to the world, TVBS’ professional news teams has a presence in global news locations and reports on major global events with a macro perspective; it is the most trustworthy news channel in Taiwan.

About Gorilla 
With over 10 years’ experience in developing digital content technology, Gorilla offers a range of robust products and customized tapeless workflow solutions for broadcast TV, media companies and media facilities; intelligent video surveillance solutions featuring analytics for enterprise business surveillance; and network intelligence and forensics for telecommunications and web service industries.

Scalable modules built on an open architecture ensure streamlined workflows for the capture, analysis, archiving, storage, repurposing, production, and distribution of valuable unstructured assets, whether video, audio, or other forms of content. For more information please visit our website or contact one of our dedicated sales professionals. www.gorilla-technology.com

All companies and product names mentioned herein are for identification purposes only and remain the properties of their respective owners. Copyright © 2012 Gorilla Technology Inc. All rights reserved.