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Gorilla Share Box Provides Global Marketing Platform Across 15 countries for International Media Company

2014/05/28
Media operations are increasingly global as content providers seek to reach new markets and monetize their assets by engaging with new audiences. In order to keep pace with this demand, corporate operations also need an efficient way of doing their marketing, supporting media sales and content delivery business units. 

Gorilla Share Box, the digital asset sharing and management platform, offers the marketing team a way to dramatically upgrade their time-to-market and global scale. Share Box transforms marketing into an innovative and highly responsive department that can both lead and support new business development.

User-friendly Interface, easy content sharing & distribution

According to comScore, more than 1.5 trillion interactive digital assets are produced worldwide every month. This represents a huge challenge in dealing with the growing digitization of content covering all kinds of purposes. Gorilla Share Box can manage thousands of digital assets and marketing collaterals for corporates’ global promotions and branding. 

Gorilla Share Box enables teams to sort digital assets into categories, limits access to content using a centralized administration, enables easy previewing and browsing of files, and offers a simple content distribution mechanism that minimizes loading on the network. All kinds of assets can be managed via the same platform, including pictures, trademarks, audio files, videos, Office documents, PDFs and more.

One of Gorilla’s international broadcast media customers has successfully leveraged Share Box to integrate their media marketing operations across more than 15 countries, connecting more than 400 employees, distributing more than 150, 000 files (120,000 are hi-res files), crossing multiple languages. 

According to Gorilla CEO, Dr Spincer Koh, “The greatest benefit to international customers is their ability to distribute and localize promotions for programs across their extensive global network, rapidly accelerating their time-to-market for new programming. This of course has a direct and positive impact on their revenue streams.”

Gorilla Share Box supports metadata searching, content previewing, and content downloading, across a multi-site network with designated access and control. Enterprises outside the media industry can also leverage Gorilla Share Box to upgrade their service quality in supporting customers, consolidate their advertising management, and improve version control for sales and marketing collaterals. 

Gorilla Share Box also provides a useful platform for managing content distribution to external agencies or partners – providing a centralized yet global infrastructure for managing brands and monetizing products.

Precise metadata serching, related files displayed immediately

Advantages of Gorilla Share Box:
• Provides all authorized users with a single user interface to search, browse, and preview media content connected to the network, even those allocated among multiple locations
• Enables centralized media content flow control and monitoring for administrators
• Allows global content visibility for sharing and collaboration
• Reduces the burden on storage and network resources by reducing repeat copies of content files, especially important for companies that deal in video content or large image files
• One platform for all users across the world
• Ensures secure monitoring of content and users with access to the system
• Provides a backend platform for content administration – supporting a range of vertical industry uses

Benefits to corporate marketing teams:
• Suits matrix organizations that are spread across multiple locations
• Helps reinforce the consistency of corporate image and branding
• Facilitates faster time-to-market for product launches and promotions
• Simplifies workflows associated with managing permissions/access to media assets

Gorilla Share Box can also be incorporated with Gorilla’s broadcast and media solutions, providing an extension to Gorilla’s broadcast media asset management platform – Gorilla MAM. Gorilla provides solutions and services for managing video big data, which is applicable to both content and service providers. 

All-in-one Gorilla Share Box on Cisco UCS appliance is also available as an ideal alternative for small-medium business. Designed to facilitate the pooling and sharing of content resource, Share Box provides added convenience and efficiency for cross-department cooperation.
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Gorilla Technology is a global leader in Video Big Data and Analytics technology, which supports a wide range of video-centric applications for broadcast media and entertainment, education, enterprise unified communication, business intelligence, and security. In addition to managing over 32 petabytes of content across 5 continents and in multiple languages, Gorilla solves key Video Big Data related issues derived from the volume, velocity and variety of videos generated by real-world applications in Smart Cities, logistics, and retail. Working with leading hardware and infrastructure partners such as Cisco, EMC, Dell and Acer, Gorilla offers scalable on-site products and solutions that facilitate video intelligence, video management, video delivery and network intelligence for a variety of video applications. Gorilla also works with service providers to develop value-added cloud-based video entertainment and security services for the connected home, office and government. Gorilla Technology is a privately held company established in 2000 by Dr Spincer Koh, a PhD graduate of the University of Washington, and has sales representation across the US, UK, Europe, the Middle East, South-East Asia, and China.